Ironman offers partners a positive and lasting association with one of the world’s most dramatic and iconic sporting events and brands. The world’s biggest brands partner with Ironman. Not only does Ironman deliver enormous brand exposure for our partners, it delivers significant and measurable sales.
Our partnership associations extend beyond mere branding and coverage. Our partner’s products and services are actively integrated and used in the day-to-day lives of our consumers. To find out how successful an Ironman partnership can be for your brand please email Wales@Ironman.com
POWER HORSE @ Ironman Wales
After a couple of Ironman, POWER HORSE is not getting tired of the boost you get from fresh energy. The race in Wales is one of the toughest Ironman events in Europe! The course and weather conditions can be an enormous challenge for the fitness of the athletes. POWER HORSE will be present at Expo Area and Aid station on the run course. Come, taste and enjoy.
Back in 1983, a Canadian Olympic distance runner lost his lead in a marathon a few kilometers before the finish when his body ran out of energy. This experience led the runner and his wife, a world-class runner and a nutrition specialist, to begin the search for the ideal athletic energy food.
After three years and creating hundreds of formulations an unique low-fat energy bar with a perfect balance of carbohydrates, vitamins, minerals, fibre and protein was born. Athletic friends of the couple tested the first PowerBars and experienced noticeable improvements in performance.
The bars quickly became essential equipment among top cyclists, runners and triathletes and their use soon spread to many other sports. Demand grew so much that today PowerBar products are distributed in over 35 countries and the PowerBar brand has become synonymous with nutrition, energy and optimum performance.
IRONMAN is proud to announce SUGOI Performance Apparel as the official performance apparel of IRONMAN® triathlons in North America and Europe. SUGOI offer athletes intuitive designs and state-of-the-art materials. In fact, “incredible” is exactly what SUGOI means in Japanese and for over 20 years, we’ve been working diligently to make sure we live up to our name.
Bluestone National Park Resort
Set within Pembrokeshire Coast National Park, Bluestone boasts 268 luxury stylish, comfortable timber lodges that are available in a variety of designs and sizes to accommodate all, as well as one and two bedroom studios or cottages.
The lodges are carefully positioned in the hillside and around the lake, with landscaping and planting that strikes a perfect balance between privacy and community. The village situated in the heart of the resort features shops, restaurants, a pub, wine store and a superb spa, while in the neighbouring valley are two of Pembrokeshire’s premier leisure facilities: the Adventure Centre and the Blue Lagoon water park.
There are activities and facilities to suit everyone, from toddlers to adrenaline junkies to those in search of a fine dining experience. If you’re looking for a UK holiday or short break that offers five-star accommodation, first class facilities and a wealth of activities, all in a stunning location then look no further. For more information
Z3R0D – Official Apparel Partner for IRONMAN Wales
Z3R0D is the complete triathlon apparel brand, providing athletes with original, high-performance clothing and accessories for cycling, running and swimming as well as comfortable, fashionable leisure wear to complement their lifestyle. The Z3R0D team are as close to their customers as they are to their sport; they understand the passion that drives all athletes to give their best and what it means to compete. This knowledge and experience is why they are able to design and manufacture a range of the highest quality products that will always deliver, whether it’s for a first-time training session or the realisation of an Ironman dream. For information visit their website
For more information on the Compressport range of compression gear please visit their Online Store
Pembrokeshire Bikes is the official Bike Shop Partner to both the Ironman UK and Ironman Wales events. Pembrokeshire Bikes is the perfect place to have your bike delivered to to be built, serviced or safety checked. The shop and workshops are easy to get to and make a visit to on the way to Tenby for the race. www.pembrokeshirebikes.co.uk
SRAM and SRAM Technical Centre– Official Tech Support
SRAM has risen to the highest levels of professional cycling by giving riders componentry that inspires confidence and performs flawlessly. With eight of the world’s best cycling teams and many of the world’s best triathletes ‘Making the Leap’ to SRAM there is little doubt that the hundreds of world class wins were due in part to the lightest, most efficient, and ergonomic road componentry ever made. With a wide range of product offerings and four complete group sets, SRAM Red 2012, SRAM REDBlack, SRAM Force, SRAM Rival, and SRAM Apex, everyone can benefit from the professional success.
Visit the SRAM Technical Centre to find out more about the products at each of our events and use their expertise to ensure your group-set is working flawlessly, ready for your race.
Nirvana Europe – Official Travel Partner
Nirvana Europe are the Official Ironman Travel Agency for all European events providing accommodation and event packages for athletes and spectators.
With extensive knowledge and experience of Bolton, all customers booking through Nirvana Europe will receive:
- Accommodation at the official race hotel or partner hotels
- Ironman Race Entry Cancellation Insurance
- Arranged bike storage or bike permitted in room;
- Early breakfast on race day;
- News updates direct from the Race Organisation;
- Water temperature updates and forecasts
- Direct access to Nirvana Europe Event Crew to assist throughout your stay
- Feeling of having the support of experienced triathlon operators around you
With additional services arranged such as flights, bike carriage, return airport transfers, direct access to bike mechanics, event transfers, and entry slots.
To book your accommodation or official event package, please click HERE
Totally Bikes is the official bike hire partner for Ironman UK. Totally Bikes is a specialist bike hire firm founded and run by cycling and multisport enthusiasts – they understand the importance of having the right bike and the right set up for you to achieve maximum performance. For more information on hiring a bike for IRONMAN WALES please click here
TheTrilife.com – Official Training Partner
thetrilife offer dedicated training plans for Ironman Wales, having knowledge of the courses and the requirements they can ensure that your training hours are spent effectively preparing you for the race. They also offer preparation weekends to familiarise you with the venues and provide individual feedback on trianing and techniques. Preparation Weekends